{"id":827,"date":"2018-05-12T09:11:52","date_gmt":"2018-05-12T09:11:52","guid":{"rendered":"https:\/\/www.3forty.media\/carrino\/contact\/"},"modified":"2026-03-20T19:33:36","modified_gmt":"2026-03-20T16:33:36","slug":"about-us","status":"publish","type":"page","link":"https:\/\/thebeyondplot.com\/index.php\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><em>Behind every plot, there&#8217;s a little bit of marketing.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>About Beyond Plot<\/strong><\/h2>\n\n\n<p style=\"text-align: center;\">Stories are never just stories, and marketing shows up in more places than we usually notice.<\/p>\n<p style=\"text-align: center;\">Beyond Plot uses TV series, movies, and books as a springboard to explore marketing concepts, strategies, and current industry trends. We believe the way a story is built\u2014its plot, characters, and structure\u2014creates a unique space to spot marketing ideas, even when they aren\u2019t obvious.<\/p>\n<p style=\"text-align: center;\">This isn\u2019t a platform for traditional reviews; it\u2019s about viewing popular culture through a marketing lens.<\/p>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Why Beyond Plot?<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p style=\"text-align: center;\"><\/p>\n<p style=\"text-align: center;\">Marketing doesn\u2019t only live in ads or campaigns; it exists in how stories unfold, how characters are positioned, and how narratives are shaped. Often, plot choices provide the perfect entry point to notice marketing theories and concepts hiding in plain sight.<\/p>\n<p style=\"text-align: center;\">Beyond Plot is about bringing those hidden layers to the surface. Our goal isn\u2019t to overwhelm you with academic jargon but to evoke that \u201cAha!\u201d moment where you say: \u201cOh, right\u2026 this is actually marketing.\u201d<\/p>\n<p style=\"text-align: center;\">We bridge the gap between abstract claims and concrete reality. For those curious about marketing or who simply enjoy thinking deeply about stories, Beyond Plot offers tangible examples from the world of fiction.<\/p>\n<p style=\"text-align: center;\">Behind every plot, there\u2019s a little bit of marketing.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-text-align-center\">Our Mission<\/h4>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<p style=\"text-align: center;\">To turn stories into a simpler and more enjoyable way of understanding marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Behind every plot, there&#8217;s a little bit of marketing. About Beyond Plot Stories are never just stories, and marketing shows up in more places than we usually notice. Beyond Plot&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"slim_seo":{"title":"About Us - The Beyond Plot","description":"Behind every plot, there's a little bit of marketing. About Beyond Plot Stories are never just stories, and marketing shows up in more places than we usually no"},"footnotes":""},"class_list":["post-827","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/thebeyondplot.com\/index.php\/wp-json\/wp\/v2\/pages\/827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebeyondplot.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thebeyondplot.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thebeyondplot.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thebeyondplot.com\/index.php\/wp-json\/wp\/v2\/comments?post=827"}],"version-history":[{"count":8,"href":"https:\/\/thebeyondplot.com\/index.php\/wp-json\/wp\/v2\/pages\/827\/revisions"}],"predecessor-version":[{"id":4457,"href":"https:\/\/thebeyondplot.com\/index.php\/wp-json\/wp\/v2\/pages\/827\/revisions\/4457"}],"wp:attachment":[{"href":"https:\/\/thebeyondplot.com\/index.php\/wp-json\/wp\/v2\/media?parent=827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}